No. 29The Shingle · Omnira SignalOnline

Real estate brokerage leads: who's signing agents

A brokerage signs an agent, or gets its own brokerage license.

On the record

8,205

agents signed with a brokerage

Where
Texas, 90 days
Same pull
2,497 independent brokerages signed at least one
Pulled

The moment

Every vendor that sells into real estate sells at one moment: the week a brokerage signs an agent or gets licensed. That's when the seat, the transaction system, the E&O policy, the sign order, the headshots and the title partner get chosen. After that, not much changes for years.

The license record carries the date every agent's sponsorship started. The Shingle counts those dates by brokerage, so you see which independent shops are growing, how many first-time agents they're taking on and which brokerages just got licensed.

Who it's for

  • Brokerage CRM, IDX and transaction-management software
  • Back-office platforms
  • Errors and omissions and general liability agents
  • Title companies, escrow desks and preferred lenders
  • Signage, print, photography and media studios
  • Transaction coordinators and virtual assistants
  • Brokerage franchisors, networks and agent recruiters

What you get

  • Independent brokerages that signed at least one agent in your window
  • How many agents each one signed, and how many were first-time agents
  • Brand-new brokerage licenses
  • The business address each company files
  • National brands and franchise systems set aside

The outcome

Your CRM rep calls the shop that signed eleven agents this quarter, while it's adding seats. Your E&O agent reaches brand-new brokerages in their first weeks.

Questions buyers ask

What does a sponsorship date tell me?
The day the state recorded an agent signing with that brokerage. It can trail the actual signing by a little, and it says nothing about pay or deals. It's the clearest growth signal a brokerage puts on file.
Can I see where an agent came from?
No. The record shows the brokerage an agent is with today, so we can say who signed and when, and nothing about before.
Are agents named?
No. Agents are people, so they're counted. Brokerage companies are businesses, and they're named.

Related machines

Four ways to work with the Index

  1. 1

    Free

    Signal Sample

    Pick an industry and a state. We'll show you this week's count and a preview of the records.

  2. 2

    Your territory

    Signal Brief

    Your whole territory, every record in it, with an analyst's read on what it means for your pipeline.

  3. 3

    On a schedule

    Signal Feed

    The same records, refreshed on a schedule you set and delivered straight into your CRM.

  4. 4

    Built for you

    Signal Desk

    A machine built around your market, and an analyst who runs it with your team.

See your market in the Index.

Tell us what you sell and where. We'll show you this week's count and the first records, free.